urBeats


Designed at Ammunition

Beats by Dr. Dre is a line of high-performance headphones, earphones and speaker systems designed by Ammunition working with hip-hop artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine. Inspired by Dr. Dre’s frustration that “people aren’t hearing my music,” the Beats team set about creating products designed specifically to support high-quality playback of popular rock and hip-hop music, and to be worn as iconic body art.

Ammunition’s work with the Beats team has had tremendous cultural impact—defining an entirely new category of high-performance audio for young people around the world. In 2013, Beats became a part of Apple, arguably one of the world’s greatest companies and certainly the most design-led company of our era.